McDonald's is the go-to spot when you're craving a burger. But what about those times when you really want a nice cup of coffee?
McCafé aimed to enhance the brand's reputation by relaunching it in Hungary, introducing a brand-new creative platform idea. Our idea positions McCafé as the first choice when someone is yearning for a cup of coffee.
The core of our idea revolves around the popular phrase "Yes, but first coffee!" – highlighting the fact that this comforting beverage is always there for you during important or exciting everyday moments. Whether it's a job interview, a first date, or just a busy Monday morning, coffee plays a pivotal role. Our platform idea promises that there's a McCafé drink suitable for each of these situations. Instead of recommending coffee based on typical parameters like taste or roasting type, we suggest coffee based on relatable everyday scenarios. As part of this concept, we've named McCafé drinks to reflect these situations: for example, "first day at my new job" espresso or "meeting his parents" cappuccino.
McCafé aimed to enhance the brand's reputation by relaunching it in Hungary, introducing a brand-new creative platform idea. Our idea positions McCafé as the first choice when someone is yearning for a cup of coffee.
The core of our idea revolves around the popular phrase "Yes, but first coffee!" – highlighting the fact that this comforting beverage is always there for you during important or exciting everyday moments. Whether it's a job interview, a first date, or just a busy Monday morning, coffee plays a pivotal role. Our platform idea promises that there's a McCafé drink suitable for each of these situations. Instead of recommending coffee based on typical parameters like taste or roasting type, we suggest coffee based on relatable everyday scenarios. As part of this concept, we've named McCafé drinks to reflect these situations: for example, "first day at my new job" espresso or "meeting his parents" cappuccino.
We've also crafted a fun and bold visual concept for the platform. The illustrations paired with the coffee photos and headlines highlight the everyday moments where coffee comes to the rescue.
Client: McDonald's Hungary
Agency: DDB Budapest
Creative Director: Karolina Galácz
Art Director: Bálint Kovács
Senior Copywriter: Boglárka Csikó
Agency: DDB Budapest
Creative Director: Karolina Galácz
Art Director: Bálint Kovács
Senior Copywriter: Boglárka Csikó
